From @PopeFelix on Wed Sep 09 2015 14:09:38 GMT+0000 (UTC)
If I want to buy a thing, I want to be sure that my money is going to get to the actual seller. If I’m selling a thing, I want to make sure that my customers are buying it from me. How does that happen?
Copied from original issue: https://github.com/ipfs/faq/issues/27